— Can you share more about the gap you saw in the fashion market after relocating to Dubai and how Timaran is addressing it?
— After embracing the hijab, I realized that my wardrobe needed to fully align with modesty. Given my profession, which involves frequent attendance at events and red carpets, finding elegant, chic, and show-stopping pieces that offered full coverage without layering proved to be a significant challenge—this inspired me to create TIMARAN.
— What role does modest fashion play in Timaran’s collections, and how do you balance modern trends with timeless sophistication?
— The concept behind TIMARAN is to highlight that modesty embodies royalty. While developing the designs, I drew inspiration from elegant figures such as Queen Rania, Kate Middleton, and Melania Trump. Their consistently modest yet sophisticated style demonstrates that timeless, elegant, and conservative pieces will always exude greatness and never go out of fashion.
— What challenges did you face while building Timaran and how did you overcome them?
— The biggest challenge in creating TIMARAN was managing my time as a mother and a full-time content creator. However, with the support of my family, I was able to find a balance, and I’m grateful that the results turned out beautifully.
— How important are quality and craftsmanship in Timaran’s creations, and what measures do you take to ensure the best materials are used?
— I am someone who believes in consulting experts to ensure flawless outcomes, and I applied this principle to every aspect of TIMARAN. From the smallest detail to the largest, I relied on extensive research and collaboration with professionals to achieve the desired results at every step.
— Tell us about the first collection, how did you find the ideas of design and the philosophy behind it?
— The GRACE Collection was designed as an introduction to the brand, a way to communicate its essence to the audience. My goal was to create pieces that embody elegance and sophistication while proving that conservative fashion doesn’t diminish beauty but enhances it in the most refined way.
— What do you hope Timaran’s legacy will be in the fashion industry, and how do you see it influencing future generations of women?
— The goal of TIMARAN is to empower individuals who value modesty by offering extraordinary pieces that make a statement with every wear. TIMARAN is here to showcase that modesty represents power, elegance, and sophistication.
We are here to tell women that they can definitely wear their values and own their stories.
The Vision Behind Timaran: A Conversation with Our Founder
by
Nouran Elsayed
in
Timaran
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